The Coral Studios Air Max 95 Pop-Up was a unique and impactful event that aimed to celebrate a new sneaker release while also raising awareness and funds for a pressing environmental issue - the Great Barrier Reef Foundation.

I initiated and managed the project by introducing the Coral Studios team to Lapstone and spearheading the aspects of event planning, brand management, and social responsibility. Ensuring that the project remained on track and aligned with the values and goals of both parties.

The project included a window installation that showcased the new Air Max 95 sneaker in a unique and eye-catching way. The installation was designed to grab the attention of passersby and generate buzz around the event, while also conveying the message of the project's social and environmental impact.

In addition to the window installation, the event included a panel discussion that featured experts in the field of marine conservation and sustainability. The discussion aimed to educate the target demographic of the event on the importance of preserving the Great Barrier Reef and the steps that individuals and brands can take to support this cause.

The event was RSVP-based, which ensured that attendees were engaged and committed to the cause, and also allowed for better planning and execution of the event. We ended the event by hosting a live raffle for the shoe, which generated excitement and helped to drive sales, with proceeds going towards the Great Barrier Reef Foundation.

Overall, the Coral Studios Air Max 95 Pop-Up was a successful project that showcased the power of collaboration and social responsibility in the world of fashion and sneaker culture. It was a testament to the fact that brands can make a positive impact on the world while also generating revenue and building brand equity.